Thursday, December 24, 2009

Happy Holidays from The Lifestylist

Saturday, December 19, 2009

Time For a Change


Change is a very scary word to most builders, especially when there is a cost associated with it. One of the objections I hear many times when looking at existing models and communities that aren't doing well is that because it's been slow they don't want to invest any more money into a community.

@home Builders is doing well in this economy because they understand marketing and their buyers. When sales slowed down to three in a year at The Preserve they realized it was time for a change. The Home Idea Factory did the first two models and as a Lifestylist I had done my homework on what these buyers were looking for. Entertaining at home, taking advantage of the four seasons living that took place around the beautiful pond, river, and forests in the community and families were definitely the focus.

The new model and sales center have been a huge success! Last month they sold 8 homes and now they are taking reservations in the next phase instead of having to offer incentives. If your sales have stalled, the right course of action might be to see if your model, plans, and lifestyle you are displaying are still on trend or if it might be time for a change. The Home Idea Factory can come in and help you with this evaluation to see what is the best approach at the right cost.

Friday, November 6, 2009

HomeAid and Shared Housing build Sweet Houses

SSF Cookies  1271Gingerbread Launch  1270HomeAid Gaylord03HomeAid Dallas is teaming up with Shared Housing Center this year to host "Home Sweet Gingerbread Home" at NorthPark Center in Dallas. There will be two separate competitions on which is the traditional contest where chefs will create their elaborate gingerbread houses in their kitchens and then bring them to NorthPark to be judged. This part of the event will be held on December 1st and the homes will be offered at a silent auction until December 3rd when they will go home with the lucky winners.

The other competition will be "Builders and Bakers". Ten celebrity chefs will team up with builders, Realtors®, and others active in the home building industry to create their gingerbread homes live at NorthPark on December 3rd. Celebrity Chefs will include executive or pastry chefs from Samar by Stephen Pyles, Old Hickory Steakhouse at the Gaylord Texan, and Todd Events.

Lifestylist® Suzanne Felber, Bob Cresswell - president of HomeAid/Homebuilders Care Dallas, and Sherry Turner of HomeAid/Homebuilders Care visited the Gaylord Texan to view in person the incredible display that Art Surman - Executive Pastry Chef of the Gaylord Texan created. Chef Surman will be participating in the traditional contest.

For more information on how you can get involved, please contact Sherry Turner at: Sherry.Turner@dallasbuilders.com

Saturday, July 25, 2009

Social Networking


Every day I'm realizing how important the new ways of communicating are becoming. Think about how much "snail" mail you get each day and how it's changed from letters and handwritten envelopes to junk mail and catalogs. My handwriting has become awful because I'm always on the computer! That's what being a Lifestylist® is all about - zeroing in on how people's lifestyles are changing and how that effects that way they live, work and play.

As part of these changes , Twitter, Facebook, and my blogs are the first thing I do (besides pour a huge cup of Tim Horton coffee) in the morning. Then I read all of the emails that came in overnight and check my favorite blogs and online publications to see what's new in the world.

To address these changes I have a new Facebook page that anyone can become a fan of and I would love to have you join us! Some of the great features of this page will be the discussions and my Inspiration photos - you can see what I'm seeing visually as trends and changes.

I'm really looking forward to a new way to interact with my peers and clients and friends- I hope that you'll become an active part of the network.

Tuesday, April 21, 2009

The Green Evolution

So you say you want an evolution... well it looks like the Green Evolution is here, and here to stay. No matter what industry you are in, everyone seems to be getting on “The Green Train”. But what does this really mean to you, and the world you live in?

Defining Green is not an easy task, and the definition seems to be changing every day and mean different things to different people. It can be as simple as putting your trash in the appropriate container or as complex as an off-grid solar home. The important thing is that you do something and incorporate a green lifestyle into the way you live today and in the future.

I heard an excellent example this week at the Manufactured Housing Conference where we were blessed to have Mark LaLiberte as a speaker. He used the example of a green builder in Connecticut who was bragging about the great granite he was able to get inexpensively in China. Being that New Hampshire - the granite state - borders Connecticut Mark asked why he didn’t source the product there. Sometimes we have to look at issues besides price - think about all of the energy that was wasted getting the product from China as well as the jobs locally he might have saved - and those employees that might have become customers - and to me it puts a different spin on how we forgo value for price many times.

I see the greening of America as being an evolution instead of a revolution because it’s not going to happen overnight, but if everyone starts asking the question about what their choices are going to mean for ours and our families quality of life in the future hopefully we can start turning things around.

Friday, March 6, 2009

The Ultimate Fan

I have a favor to ask of all of you that really doesn't have anything to do with this blog but it does - my 10 year old nephew is learning an important lesson about marketing and the power of the internet.

Sam lives in Oklahoma City and is the ultimate sports fan - he is crazy about the OKC Thunders and goes dressed to show his support to almost every game. His parents have always been wise enough to let Sam find his own calling, so his enthusiasm (and his outfits) are all his idea. Because of this, Sam was nominated to be part of the Ultimate Fan Finale.

He is also a great well rounded child (and I am a proud aunt!),does very well in school and loves to cook with me - we entered the State Fair of Texas Cooking contests this year and Sam won two 2nd place ribbons!

If Sam wins this contest he gets to go to Boston and see his team play there as well as learn some valuable history lessons when he gets to tour the city.

Please help me encourage Sam to follow his dreams. The link for where to vote on the NBA site is here, and you can vote was many times as you would like. Most of the others that are up for this honor are adults so I'm even more proud of what he's accomplished. Please vote for Sam Davis and vote often!